grounded in how people really think and behave
I’m a writer and content specialist. I love helping brands explain what they do (and why it matters) through insight-led storytelling.
I have a background in strategy, insight, and communications. I look to help organizations big and small craft clear, compelling messages. My approach is rooted in understanding business goals and turning them into unique and impactful stories.
more ABOUT ME
I specialise in translating complex data and concepts into content that people actually want to read. I help companies shape their message, find the right tone, and communicate in a way that is both compelling and evidence-based; whether that’s through blogs, long-form articles, or narrative-led brand content.
I’ve written about telecoms, technology, sustainability, sport and wellness – working closely with researchers, marketers and senior stakeholders/founders. Structure, clarity of thinking, and concise language sit at the heart of everything I do.
I love sport – I’m the content and publicity officer for my cricket team and I’m doing my first full ironman later this year…
what i do
COPyWRITINg
Clear, confident copy that explains what you do without jargon or fluff, from website pages to product explainers. I have specialist experience translating technical, scientific and research-heavy topics into accessible content – creating explainers, whitepapers and educational content for broad audiences.
Content Creation
I write short-form content designed to inform; insight-led blogs and articles which are built to bring credibility, authority and trust. My writing combines insight and instinct to make complex topics accessible and engaging, often in collaboration with renowned, global organisations.
Storytelling
I help brands find the story behind their work and communicate it in a way that feels human, coherent and compelling. Longer-form, narrative-driven content and thought leadership that positions organisations as credible voices in their field, often presented at high-profile events.
portfolio
Why organizations need to focus on their employees’ mental health (in partnership with the World Economic Forum)
Unlocking the full potential of your skills landscape: 4 ways AI can help (client: Jon Aspinox Writes)
UN Private Sector SDG Stocktake (in partnership with the United Nations Global Compact)
Thin it to win it: The Power of Atomic Layer Deposition (client: Mi-Net Technology Ltd)
AI-driven sports analytics and forecasting to make every moment a market (client: gameplAI)
Reviews
“Dan writes with wit and clarity, and he learns fast. I’ve found him indispensable as I expand my copywriting business”
Jon Aspinox – Managing Director (Jon Aspinox Writes)
“Dan has played a huge role in elevating Graces’ voice and visibility. His work across our internal comms and external social media has significantly raised the club’s profile and strengthened how we connect with our community. His storytelling and audience engagement has made a real, tangible difference to the club.”
Krishan Sachdeva – Chair (Graces Cricket Club)
“Dan quickly got under the skin of what we do and turned a complex product into clear, compelling website copy. The result was sharper positioning and a site that actually sounds like us.”
Graham Savage – CEO and Founder (gameplAI)
Dan Shropshall 